“Where is the white sage?”

A bundle of silvery leaves tied with cotton thread, white smoke rising in curls and clouds, and a pungent, botanical smell filling the air – most of us are familiar with the popular usage of Salvia apiana, otherwise known as white sage. In recent years the practice of “smudging” has gained rapid popularity amongst those dabbling in witchcraft and new age spirituality. So why then, as a supplier of these goods, would we choose not to sell it?